How to Set Up Time-Based Pricing on Digital Menus (Happy Hours & Lunch Deals)
Time-based pricing can boost your revenue by 15-25% during slow hours. A Mumbai café increased lunch footfall by 40% simply by offering 20% off between 12-3 PM through their QR menu. The key is automation—manually changing printed menus is impractical, but a dynamic pricing menu updates prices automatically based on time slots you configure once.
Setting Up Your Time Slots
Define clear windows: Lunch deals (12-3 PM), Happy Hours (4-7 PM), Late Night (9 PM onwards). Set discounts between 15-30% for slower periods. For example, offer ₹199 biryani combos during lunch instead of the regular ₹279. Make sure your happy hour digital menu clearly displays the original price with the discount to show value.
Quick Implementation Tips
- •Test pricing for 2 weeks before committing—track which time slots perform best
- •Exclude bestsellers from discounts; focus on underutilized items
- •Display countdown timers on your QR menu: 'Lunch Special ends in 45 mins'
- •Train staff to mention time-based offers when seating customers
DineCard (dinecard.in) offers time-based pricing automation at ₹99/month—prices update automatically based on your schedule. No tech skills needed, works with Hindi and 15+ Indian languages.
Create a QR code menu for your restaurant in 5 minutes with DineCard.
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