Why Google Deletes Restaurant Posts After 7 Days (And How to Keep Visibility)
Google Business Profile posts expire after 7 days. Posting strategy for Indian restaurants to maintain local visibility and drive footfall.
Quick Answer
Google automatically removes Business Profile posts after 7 days — this is by design, not a penalty. Post 2–3 times per week with offers, new dishes, and events. Combine with an always-current digital menu link so your profile stays useful even when posts expire.
Why Google Expires Posts After 7 Days
Google treats Business Profile posts as timely updates — like stories, not permanent content. Offers, events, and news posts all disappear after 7 days. Google wants fresh, active businesses in local results.
This is not a bug or penalty. Restaurants that post once and forget look inactive. Consistent weekly posting signals to Google that your business is current and engaged.
Posting Strategy That Works for Indian Restaurants
Post every Tuesday and Friday — peak planning days for weekend dining. Content types that perform: limited-time offers ("20% off weekday lunch"), new menu items with photos, festival specials, and event announcements.
- Include a clear CTA: "Order now", "Book a table", "View menu"
- Link to your DineCard digital menu — always current, no 7-day expiry
- Use high-quality food photos — phone camera is fine with good lighting
- Add offer end dates to create urgency
- Respond to every post comment within 24 hours
What Stays Permanent on Your Google Profile
While posts expire, these elements persist: your menu link, photos, reviews, Q&A, business hours, and attributes. Your menu link is the most valuable permanent asset — make sure it points to an always-updated digital menu.
DineCard menus load fast on mobile, show current prices, and update instantly when you change specials. Link it in your Google Business Profile "Menu" field for permanent, accurate menu visibility.
Frequently Asked Questions
Do Google posts affect my ranking?
Indirectly yes. Regular posting signals activity. Combined with reviews, photos, and accurate menu info, it improves local pack visibility.
What should I link in Google posts?
Link to your DineCard digital menu for dish-specific posts, or your booking page for events. Avoid linking to PDF menus that go stale.
How often should restaurants post on Google?
Minimum 2 times per week. Restaurants posting 3+ times weekly see measurably higher profile views in Indian metro markets.
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