7 Instagram Story Highlight Categories Every Restaurant Needs
Must-have Story Highlights for restaurants: Menu, Reviews, Behind-the-Scenes, Specials. Boost profile engagement by 40%.
Quick Answer
Every restaurant Instagram profile needs 7 Highlights: Menu, Specials, Reviews, Behind the Scenes, Location, Events, and Contact/Book. Profiles with complete Highlights get 40% more profile visits and higher Story tap-through rates.
The 7 Essential Highlight Categories
Highlights are permanent Story albums on your profile — your always-on brochure.
- Menu: photos of top dishes with prices, link to DineCard
- Specials: weekly/monthly offers, festival menus
- Reviews: screenshot best Google/Zomato reviews
- Behind the Scenes: kitchen prep, team, sourcing
- Location: map pin, parking info, landmarks nearby
- Events: live music, quiz nights, private dining
- Contact: phone, WhatsApp, booking link, hours
Keep Highlights Updated
Stale Highlights hurt more than none. A "Specials" Highlight showing last Diwali menu signals an inactive restaurant. Update monthly minimum — weekly for Specials.
Link your Menu Highlight to DineCard. When you update prices or add dishes on DineCard, refresh Highlight cover images to match. The link stays the same; content stays current.
Design Tips for Professional Highlights
Use consistent cover icons — same style, same size. Canva has free restaurant icon templates. Brand colours matching your menu and signage create cohesion.
Keep each Highlight to 5–10 Stories max. Curate the best, delete outdated ones. Quality over quantity.
Frequently Asked Questions
How many Highlights should a restaurant have?
7 core categories minimum. Add seasonal ones (Diwali, Summer Menu) as temporary Highlights during relevant periods.
Should Menu Highlight link to digital menu?
Yes. Link to your DineCard menu — always current. Static photos in Highlights go stale within weeks.
Put your menu online in 5 minutes
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