5 Ways to Reduce Zomato & Swiggy Commission Costs
Zomato and Swiggy charge 15-25% commission per order, which can severely impact your restaurant's margins. For a Delhi restaurant doing ₹2 lakh monthly delivery sales, that's ₹30,000-50,000 going to platforms. Here are five practical ways to reduce these costs without losing customers.
1. Build Your Direct Ordering Channel
Set up WhatsApp ordering or a simple website where customers can order directly. Offer a 10% discount for direct orders—you'll still save 5-15% compared to platform fees. Tools like DineCard (dinecard.in) create QR menus in 5 minutes for just ₹99/month, making it easy to redirect dine-in customers to direct ordering.
2. Negotiate Better Rates
Once you're doing ₹1.5+ lakh monthly on a platform, request a call with their account manager. Restaurants in Mumbai and Bangalore have negotiated rates down to 12-18% based on volume. It never hurts to ask.
3. Three More Quick Wins
- •Use platform ads sparingly—₹5,000/month in ads often gives better ROI than heavy discounting
- •Create a loyalty program for repeat customers to shift them to direct channels over time
- •List on multiple platforms to compare effective commission rates after all charges
Pro tip: Even shifting 20% of delivery orders to direct channels can increase your monthly profit by ₹10,000-15,000. Start with your regular customers first.
Create a QR code menu for your restaurant in 5 minutes with DineCard.
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