Uber Eats vs DoorDash vs Deliveroo: Commission Rates & Features Compared
Compare commission rates, delivery fees and features of major food delivery apps across US, UK, Europe and Australia.
Quick Answer
Major delivery apps charge 15–30% commission plus marketing fees. DoorDash and Uber Eats typically take 15–30% in the US; Deliveroo runs 25–35% in the UK with additional placement fees. The real cost is not just commission — it is losing direct customer relationships. Own your menu digitally so aggregator listings are not your only storefront.
Commission Rates by Platform (2024–2026)
DoorDash: 15–30% depending on plan; DashPass orders add marketing fees. Uber Eats: 15–30% with optional sponsored listing costs. Deliveroo: 25–35% in UK/Europe plus delivery fee sharing. Grubhub and Just Eat: similar 15–30% range.
On ₹2 lakh monthly aggregator sales at 25% commission, you pay ₹50,000/month — ₹6 lakh annually — for access to their customer base.
What You Get vs What You Give Up
Aggregators provide demand, delivery fleet, and discovery. You give up margin, customer data, and brand control. Platform customers are the platform's customers — not yours.
- Discovery and new customer reach during launch phase
- Delivery logistics without hiring riders
- Marketing spend required to rank in app search results
- No access to customer phone/email for direct remarketing
- Menu and pricing controlled by platform policies
The Indian Parallel: Swiggy and Zomato
Indian restaurants face the same trade-off at 18–28% commission on Swiggy and Zomato. Global operators expanding to India should expect similar economics. The hybrid strategy works everywhere: aggregators for discovery, owned channels for repeat customers.
Own Your Menu, Not Just Your Aggregator Listing
Your owned digital menu — on your website, WhatsApp, and table QR codes — is the foundation for direct orders. Aggregator listings change fees and policies; your menu URL stays yours.
DineCard gives Indian restaurants a branded menu at yourname.dinecard.in for ₹99/month. Link it from Google Business, Instagram bio, and table tents. Customers who discover you on Swiggy can reorder directly next time — saving 20%+ commission per order.
Frequently Asked Questions
Which delivery app has the lowest commission?
Basic tiers on DoorDash and Uber Eats start around 15%, but effective rates climb with marketing, promotions, and delivery fee sharing. Always calculate effective commission including ads and discounts, not headline rate alone.
Should restaurants be on every delivery platform?
List on platforms where your customers already search, but cap dependency. Aim to shift 20–30% of repeat orders to direct channels within 6 months using QR menus and WhatsApp ordering.
How does DineCard help reduce aggregator dependency?
DineCard creates your owned digital menu with a permanent QR code. Share it on tables, receipts, and packaging inserts. Repeat customers order direct — you keep the margin that would go to Uber Eats, DoorDash, or Swiggy.
Own your menu — stop renting it from aggregators
Build your branded digital menu at yourname.dinecard.in. AI setup in 5 minutes, ₹99/month. Shift repeat orders off commission-heavy platforms.
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